Once the agency's client inputs a "meeting time" on a Trio or Blackberry, the die is cast. And it usually happens like this. The ideas are on boards and the non-eco friendly spray mount is barely dry. Suddenly, an account executive will say "You know, Volkswagen has a campaign just like this."
Suddenly, the room temperature dips into the Arctic range and there's a bull's eye on your back. A few minutes later, someone has scrounged up a One Show and there it is -- your campaign with a VW logo on it. So, you've got a few hours to save your career.
Think of The One Minute Creative as your personal 911 for rescuing your flat-lined concepts. This introduction will always remain at the top of the blog to help weary creatives find their way.
If only for a minute.
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